Initial Statement of Intent

Themes, subject matter, lines of enquiry: 
Branding, Publications, Traditional Print, Illustration

Research Methodologies:
Books, Internet, Verbal

Practical Development (media, methods, production skills):
Physical and digital outcomes (where appropriate), Book binding, lino or screen print, digital print, illustration, composition/layout

Contextual and Theoretical references:
Where appropriate to each project. Unsure as of yet.

Approaches to Documentation/Recording:
Blogger, Screenshots of progress, Images of production process (where applicable), possibly Video (where applicable), Feedback and my responses to it.

Reflection and Evaluation:
Relevant reflection during each blog post, weekly reflection on progress and time management, evaluation at the end of each project

Project Management:
2 projects before Christmas (if not completed at least developed far enough so they can be completed over Christmas break)
1 competition brief (possibly the Penguin Book Design) and 1 smaller brief (possibly branding or competition also)

Time Plan:
Mondays - 601 Session COP
Tuesdays - Part Time Work or 601 COP
Wednesdays - Part Time Work or 601 COP
Thursdays - 603 Session Extended Practice
Fridays - 602 Session PPP
Saturdays - Part Time Work or 603 Extended Practice
Sundays - Break or 601/602/603 whichever I feel I may be falling behind on

'Tell a Lie' Internal Collaborative Brief

Ideas:
- Social pranks, pretending to be a celebrity, creating flashmobs etc.
- Fooling tinder users, setting up dates and not turning up/ someone else shows up.
- Fooling freshers/new students into going to a non-existing exhibition.
- Making fake sale signs/vouchers for shops.
- Creating a fake magazine to leave in the uni cafeteria.
- Setting up a non-existent professional speaker.

Chosen Idea: Make fake vouchers for free McDonalds food, and give them out to students/young  people in the streets.

Content: FREE TOASTY TREATS
"We know these winter months can make you reminisce about those days by the pool, but don't let this get you down! Have some toasty treats on us!

How to make this believable:
- Make sure the design follows McDonalds brand guidelines, and mimics existing vouchers.
- Pay attention to the details such as barcode, terms and conditions, quality of images etc.
- Think about the production of the vouchers, what stock would be most appropriate and relevant.
- How do we make ourselves seem believable as we hand out the vouchers.

Existing Vouchers:

Initial Designs:

Existing Badges:

We decided to create badges to clip on as we hand out the leaflets, so it seems more convicning that we are representing McDonalds, and therefore more believable. 

Production:

A6 size leaflets, in a shiny/ take-away menu style stock. We thought this would be most appropriate as it is the type of stock that vouchers/leaflets typically are printed on, and so would be most believable to the audience.