- Social pranks, pretending to be a celebrity, creating flashmobs etc.
- Fooling tinder users, setting up dates and not turning up/ someone else shows up.
- Fooling freshers/new students into going to a non-existing exhibition.
- Making fake sale signs/vouchers for shops.
- Creating a fake magazine to leave in the uni cafeteria.
- Setting up a non-existent professional speaker.
Chosen Idea: Make fake vouchers for free McDonalds food, and give them out to students/young people in the streets.
Content: FREE TOASTY TREATS
"We know these winter months can make you reminisce about those days by the pool, but don't let this get you down! Have some toasty treats on us!
How to make this believable:
- Make sure the design follows McDonalds brand guidelines, and mimics existing vouchers.
- Pay attention to the details such as barcode, terms and conditions, quality of images etc.
- Think about the production of the vouchers, what stock would be most appropriate and relevant.
- How do we make ourselves seem believable as we hand out the vouchers.
Existing Vouchers:
Initial Designs:
Existing Badges:
We decided to create badges to clip on as we hand out the leaflets, so it seems more convicning that we are representing McDonalds, and therefore more believable.
Production:
A6 size leaflets, in a shiny/ take-away menu style stock. We thought this would be most appropriate as it is the type of stock that vouchers/leaflets typically are printed on, and so would be most believable to the audience.
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