The Hans Brinker Hotel openly calls itself "The Worst Hotel in the World". This is most likely not true, however, it is the cheapest hotel in Amsterdam. Their self-mocking anti-advertisement strategy is quite well-known. Ad agency Kessels Krammer have been creating for them these posters.
The funny and ironic posters are purposefully designed to look bad and promote badly. This is a very effective technique as it draws people's attention, and also makes the advertisement memorable.
For my publication project, I believe a similar 'mockery' approach would be quite effective and interesting, as Lloyds No.1 Bar is a Weatherspoon, and Weatherspoon's have a unique reputation surrounding them of being cheap and somewhat cheesy, which I believe I could utilise to create a publication that would advertise in an unconventional way.
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