Design Process

6 Stages of Process

Brief:
Analyse
Interpret
History
Contexts

Research:
User/Audience
Purpose
Functions
Client
Contexts
History
Meanings
Social/Political

Ideation:
Concepts
Message
Type Choices
Layout
Colours
GROUNDED IN RESEARCH/BRIEF

Development:
Iterative changes
Experiments
Innovation
Multi-media
Testing
Evaluating
Feedback
Commutation (testing the ideas by contrasting )
GROUNDED IN RESEARCH/BRIEF

Prototypes/Proposals:
3x developed outcomes
Testing
Feedback
Evaluation
GROUNDED IN RESEARCH/BRIEF

Final Outcomes:
Developed through iteration
User-focused
Fulfils the purpose
Meets the brief
Justified in relation to the research
Conceptually driven
Innovative

Interrogate your design process:
Did you analyse/interpret the brief?
Di you think about the context of the brief?
Did you outline the problem?
Was your research thorough and meaningful?
Did you arrive at some ideas through research?
Did you generate more than 1 conceptual idea?
Did you generate multiple visual/creative solutions?
Did you develop several possible solutions?
Did you go through an iterative process of experimentation and improvements?
Did you propose a number of possible solutions as prototypes?
Did you develop your prototypes further?
Did you test and experiment with your production process?