The final design of the book cover is based on the 'Space and Time/Past and Future' diagram within the book. This concept was chosen because during feedback it proved to be the most visually interesting and striking. The colours for the 'past' and 'future' cone chosen was green and beige respectively. These colours were derived from research, which revealed that this particular green was though to be the colour of the universe, but recently was corrected as being beige. This is a unique and atypical way of symbolising the 'past' and the 'future', and brings some scientific fact into the design of the cover. This is appropriate as the book by Stephen Hawking is academic and educational, and also based on scientific fact. The background colour was chosen to be white, because it is unexpected, positive and refreshing compared to previous cover designs for this book. The typeface chosen to work with was 'Futura', this was because it is bold and legible; it gives the book design an approachable and friendly feel, which would appeal to a new generation of readers. The title, authors name and reviews on the back cover were given a slight coloured shadow. This was done to bring some consistency and cohesion to the cover design, as well as to make the design more visually stimulating.
No comments:
Post a Comment