- Think more about the 'half' aspect of the idea. Work with opposites, two sides to the branding.
- Make a dot out of dots for the logo. Look at Damien Hirst's dot paintings.
- Use black dots as part of the wayfinding and branding ideas.
- Think of the curation of the exhibition. Possibly have two parts = Old vs New, Outside vs Inside etc
- For the rating interaction system, think about creating rules that the audience can follow and create something more artistic rather than just random.
- Use colour and people's work as the background for the posters, with the black dots/logo on top.
- Think about textures/ locations and how to link the branding to Leeds public spaces.
- Identity NEEDS to communicate: public spaces, print and celebration.
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