The focus of the collage was a photograph of a crowd during the 80s, in Roundhay Park. The aim of the collage was to create an exciting and buzzing atmosphere, in a way to bring the photograph to life and give it movement. I used various colours/patterns to differentiate the people, as well as represent how they may have been feeling inside; the use of small cut-up fragments collaged i different directions gives the feeling of an explosive and chaotic expierience. However, I didn't fill the whole photograph with collage in order to not lose context of the image, but simply to exaggerate and enhance it.
Thinking forwards to the production of the poster, I decided to convert the collage into a 'threshold' as well as a 'grayscale' image. This will allow the collage to be manipulated into 1 or 2 colours later one, if it makes into the final design.
The following designs incorporate the collage.
This design uses the 'greyscale' edit of the collage, and is manipulated into two colours. The quote "80,000 people dancing" is also included. The collage creates an interesting visual element, however, due to the text overall as well as the separation of colours, it becomes too abstract and loses context. Once again the poster doesn't communicate quite as well as I would like, the idea of there being a concert, nor the fact that it took place in Leeds and in the 80s.
This design does a better job at communicating the message. The collage of the crowd, this time in the 'threshold' edit seems to be clearer and more comprehensive. The use of the title makes it clear what event is being presented, and the use of the quote, this time "crowd just went wild" creates an interesting texture and visual impact. Although all the key elements are there and the communication is clear, I feel as if the poster design still doesn't have enough impact and is slightly boring, and so it's worth exploring some other imagery and text content ideas.
Feedback:
- Look into the artists that played at Roundhay, and work them into the poster.
- Possibly focus on just one artist, rather than the whole decade.
- Maybe look at and play with the subtle details of each artist - e.g Michael Jackson white glove.
- Consider paper stock - acetate/newsprint/coloured card etc.
- Possibly go to Roundhay Park and work with physical space - e.g. making a sculpture & photograph
- Look at any major celeb moments that happened - eg. someone breaking a guitar
- Research the people you got the quotes from and contact them for more if possible.
- Look into the aesthetics and culture of the 1980's and possibly apply that to your design.
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