Studio Brief 3: My Developments - Social Media - Instagram

After we had chosen the final logotype, we were then confident in designing the rest of the content required for the exhibition. We had assigned and delegated between ourselves the different roles, below are my developed designs for the social media. I started with a focus on instagram, and how our identity and design concepts could be applied and presented through the instagram layout.

Each separate design as seen above is part of 9 posts to Instagram, as a method of counting down to the exhibition start. This method is to build public interest and excitement. Each of the halftoned images correspond with a number of days to go, and would be placed together within the slideshow feature of Instagram. The first slide would contain imagery of a greyscale halftoned version of just a section of a print that would be in the exhibition, this is done to not give too much away and to create a sense of curiosity and intrigue for the audience. Each first slide would also contain a section of the 'Halftone' logo, which would build up each day as the exhibition gets closer, and become complete when there is only one day to go. The second slide would contain the number of how many days are left, placed inside a dot/circle with the print from the first slide used as the background. This was done so that there is a sense of cohesiveness between the first and second slide of the slideshow. The use of a circle to place the numbers in also corresponds with our identity and the use of dots throughout the project.

Another element that would be used on Instagram is a public interaction post. The idea was to ask the public to send photos of where their important or significant place that they would like to celebrate is, we would then take that image and apply our signature 'halftone' effect to it, and post it onto Instagram and other social media. We would tag the person who submitted the photo and name the place they had chosen, this would make the public feel as if the exhibition is more personal to them and would potentially encourage them more to attend. Also, as the people share and re-post their submitted halftoned image it would create social traction for our exhibition branding and would therefore reach a greater audience. For this reason, our exhibition logo would also be added to each halftoned submission, to act as a form of a watermark of who manipulated the imaged and where the artwork came from. These posts would not be greyscale, however, so that social media wouldn't be so monotone, as well as allow the public and the people who submitted the photo to be able to recognise the place easier, as just the half toning process alone makes the imagery far more vague.