503 Adidas Brief - Final Designs (Website and App Mock Ups) & Feedback

Website:

 The website mock up of the logotype/banner and the drill cards is successful as both elements are consistent and cohesive. The colour story compliments each other and makes all the elements/illustrations/icons stand out. The balance of information on the page mimics the Adidas page, and communicates the Adidas brand well.

The player card is also successful as it fits neatly within the website player drill layout. The player card fits in well with the rest of the content/branding, even though it contains photography unlike the rest of the designs. The player card makes the page instantly more exciting and adds some personality.


App:

The player card within the app is not as successful as on the website, because it feels slightly too wide for the screen size and therefore to small on the phone screen. The player card for the app could have been better if it was altered for app/mobile screen use, or if the layout design of the app was composed in a way that could accommodate the player card for neatly. Nonetheless, the player card looks striking against the app layout design, and brings some colours, fun and personality to the screen.

The player cards within the drill also face a similar and more drastic problem than the pervious player cards. The app design allows only a small rectangular strip to accommodate for the player card imagery, therefore cutting a large part of the design off. However, the player names, colours and some icons/illustrations are still visible, making it easy to distinguish between the different players. Again, the colours and design of the player cards bring some colour and fun to the app design.

The drill cards within the app layout work successfully as they are the same format/size as they are on the website, therefore they do not need any editing. Each drill has been given enough space so that the viewer could distinguish between them easily. The vertical layout of them mimics the vertical stripes within the graphics which creates a nice balance within the app, and makes it visually appealing for the viewer/audience. The colours from the graphics liven up the page, and make it more encouraging to interact with. The humour element within the graphics is clear and easy to understand and engage with. 

Feedback:

- I like the 'cut and paste' feel, as well as the illustrations.

- The colours and illustrations work very well.

- The graphics need to be more consistent. So in the video the line thickness and colours should be more like the illustrations and etc. 

- 'Bossman' implies a 'man', so there's the possibility this would deter women/girls from choosing this drill. Could that be a problem?

- I concept/idea is very strong, however the execution and designs do not feel like they support the concept quite as well as they could.

- The humour elements work very well, it's funny and friendly at the same time.

- There's some inconsistency between layout design and the imagery design, they don't feel as if they belong together.