503 Adidas Brief - Research

Existing Adidas Campaigns/Ads:

Looking at some past Adidas campaigns, it is clear that Adidas likes to have some 'cheek and tongue' in their ads, as seen in the 'there will be haters' campaign. The campaign was fairly succesful and memorable, proving that humour is an effective tool to use in promotion/advertising. This was something that we really liked the look and feel off, as it is fun and not too serious. It also makes the brand 'Adidas' feel more relatable to the younger/teenage/young adult audience. That is why we thought that taking on a similar approach would be appropriate for the brief and our target audience of 17-25 year olds.
Another design element that I noticed Adidas liked to utilise was negative space. The negative space allows attention to be brought to a particular feature/object/person within the ad, and can also create something quite visually stunning/appealing. This is a design feature that I believe would allow the association between our designs and Adidas to be more obvious, as well as to give whatever the subject/message of the imagery more room to stand out. Alongside the 'tongue and cheek' approach I believe this would really be effective and memorable.

Current Adidas Website:

Looking at the current Adidas website, we are able to get even more of a feel for what the Adidas brands' identity is, and how they like to portray themselves to the viewer. As the app we are wanting to design is an extension of Adidas, we want to be able to make the app feel as if it really is a part of Adidas, however, we do not want to copy the style completely as we still want the app to hold as an independent platform.
What caught my attention from the website graphics was the cut and paste technique they have used, in some places subtly like in the second image above, and in some placed more obviously like the in the first image above. This cut and paste technique I believe has a sense of coolness and roughness to it, sometimes that I believe could be very appealing to a teenage/our target audience of 17-25 year olds, so it is definitely a technique I want to look into and utilise for my designs.