Studio Brief 3: Final Developments

After the feedback, there were a few developments that we proceeded to make in order to finalise our exhibition identity and branding.

Posters - Peer Development

 

As noted by feedback, the poster designs lacked the 'celebratory' sense of the exhibition. To deal with this, we decided to showcase some of the prints that would be in the exhibition, and apply our signature halftone process to them, but keep their original colour and vibrance. This not only made the posters feel more celebratory, but also made them more striking and attention grabbing.












Invitations/Flyers - Group Development

In response to feedback, we also decided to re-design our invitations/flyers. The use of acetate is to link the invitation with the interactive projector element of the exhibition, and to bring more cohesiveness to the project overall. The invitations would come in a set of 3, between which all the information of the exhibition would be stated. The set of 3 would allow the receiver to be able to play and experiment with the acetate, moving them over one another to create a sense of optical illusion and movement. This is something that is also an element within the catalogue, further adding to the sense of cohesiveness. The use of acetate invitations is unique and interesting, it would intrigue the receiver and would make them more likely to attend. Because of the playful and experimental element of the invitations, the invitations could become something the receiver and the attendants of the exhibition would want to keep as memorabilia. 

Wayfinding/ Signage - Peer Development

 


Feedback had suggested to consider the possibility that the Library wouldn't allow our wayfinding to be stuck onto the floor, therefore, we had to simplify the idea and create a more realistic version of the system. From the complex variety of dots, we cut it down to simply three dots, which would be placed at appropriate intervals leading from the entrance to Room 700 of Leeds Central Library. The simplicity and minimalism of this development felt more appropriate not only because it would be more respectful to the Library, but also because it fit more smoothly with our minimalistic identity and the rest of the design elements.








Catalogue - Peer Development

Feedback revealed that the presentation of the catalogue was fairly poor and didn't showcase its design well enough. For this reason, simple and clean mock ups of the catalogue were created so that its design qualities could be more obviously seen and communicated during our final presentation.

Social Media - My Development

 

 

 

 

In response to previous feedback, the interactive projector element of the exhibition was to be communicated more clearly. To do this, I photographed someone in front of the projector, to showcase how an audience member themselves could potentially look if they take part in the installation. Another comment noted that we should also present how we intent to incorporate the '#HALFTONELEEDS' into the projector. For this I created a couple of mock-ups to show where the promotional hashtag would be placed. And also to present how evidently and effectively it would work at promoting the exhibition, but without sabotaging the pictures the public could want to take, as the hashtag would be appropriately above the area that they would be standing in.