Based in Manchester with national and international clients.
Clients: goldsmiths, design council, lost village, mercedes.
Design for Screen
It is constantly evolving, fast-paced and with endless opportunities.
It is the primary means of consuming a brand, experiential and interactive, as well as 'here to stay'.
Their Design Process
Phase 1: Research (competitors, audiences, personas, principals)
Phase 2: Wireframing (ideation, test assumptions, client buy-in) (collaborative - including art directors, clients, developers etc. to create sketch boards, narrow down ideas etc.)
Phase 3: Design (use program Invision/Axur to make prototypes)
Phase 4: Front End (the final step, developing)
Projects they've done:
'Goldsmiths' Univerisity Website
- Had to work out the hierarchy of information during the wire framing stage, did a lot of testing exclusively with users.
- For the app they had to look closely at the layers/visual language to communicate the branding on a smaller scale.
'Printworks' Print Company
- They communicated the action of traditional print, the rolling, into the logo design.
- Considering the motion language, how they move, how they interact with each other.
- They mimicked the printing and created interesting and abstract visuals on screen.
'University of Suffolk'
- They idea behind the logo was 'change' so they used the 45% angle triangle, and also hinted their geographical location of South East, as no one seemed to know where Suffolk was.
- They used the 45% angle element throughout the branding of the university.
'Lost Village' Music Vestival
- They came up with the concept of a secluded, abandoned village lost in time, as the festival was to be set in a forest and have not well-known music acts playing.
- In theme with this, the logo was hand-drawn (representative of L&V), so it could be recreated by anyone by hand.
- They also created a bespoke typeface inspired by old alphabets and hieroglyphs.
'Helbers Paris' High-end Fashion Wear Brand
- They wanted luxurious branding.
- They paid a lot of attention to paper stock and materials.
- The look books were all oversized, to create a sense of grandeur and luxury.
'Bring Me The Horizon' Band
- They had 2 weeks to create and execute a concept to promote their new album.
- They worked with people in Poland and Amsterdam.
- They pulled content from social media, as the band was on tour at the time.
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