As Lloyds No.1 Bar is a Wetherspoon, I decided to speak to the publications target audience of students aged 18 to 25 years old (as stated by the brief handed to me), and find out what they love and hate about going there. From this information I aimed to get an idea of what aspects of Weatherspoon's were the best and worst, and how I could utilise that to create my unconventional advertisements.
What do you love about Weatherspoon's?
"It's cheap and has good chicken wings"
"It's cheap and there's lots of them so it's convenient"
"I love it cause it's cheap"
"It's very casual, so I don't feel the need to dress up"
"Cheap food, the soup is good"
"They're everywhere, and you know what you're getting when you go"
"Pitcher deals are really good"
"It's accessible, there's loads of them"
"They're always inside really nice building"
"Toilets are always nice and clean"
"Good and cheap drink deals"
"Cheap food"
"It's a good place to socialise as the music isn't too loud"
"Prices are good"
"Music is good if you're drunk enough"
What do you hate at Weatherspoon's?
"It's sticky and gross"
"Too many old drunk men"
"Don't like it when it attempts to be a club"
"The creepy dudes and old men"
"They microwave their food"
"It's amusing when they try to be a night club, plus the music is shit"
"You'd never spend a whole night there, it's just for pre drinks"
"It always has sleazy old men"
"The carpets are ugly and the interior is not nice"
"The names of the nights are stupid, I never want to go to them"
"They're always in nice building but the interior is always ugly"
"Old stinky men are always lurking around"
"There's very little alcohol in the pitchers, they're always watered down"
"Staff are rude"
"Usually too busy on a weekend"
"Inconsistent pricing, as some can be expensive for no reason"
"Drinks are always very watered down"
"It's never the main night out, only good for pre-drinks or a pit stop"
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