Primary Research - Driver responses to their dashboards

What do you think are the most important features/information you need to have access to whilst driving? 

- Music
- GPS
- Speed
- Calling/link with phone
- Car service eg. oil, engine check
- Time
- Outside temperature
- Petrol levels
- What gear you're on

What features/information would you like to have access to that you currently don't, or that you think could be improved?

- Speed limit (linked with GPS?)
- Music in my field of view, rather than on the side/middle
- Weather information/forecast
- Automatic radio calibration based on location
- GPS more accessible whilst driving
- Radio functions should be simpler
- Labels of which button/knob controls which lights
- Air Con de-mist button/function, so it does it automatically, rather than having to play around with all the options before you get it working
- Speed shown in numbers rather than a dial
- An estimate of how long you've got left on the road
- When low on fuel GPS should navigate you to the nearest petrol station
- Tell you when to change gears
- Visual representation of parking, rear cameras? sensors?
- Link phone to the car so you could call/change music using car controls